Through its long history, Lego has been able to benefit from a variety of production features. Lego has been able to develop many of the most popular toys on the planet thanks to these features. They include an interlocking mechanism that is unique and the use of plastic instead other material. These unique features have helped the company become the leading toy manufacturer in the world.
The 1960s saw the company grow at a rapid rate. Dagny, Godtfred Kirk Christiansens cousin, joined the company in 1960 as a model builder. Dagny had a knack for creating large-scale models and worlds that were exhibited in the showroom. This was a great way to advertise the possibilities of the LEGO bricks and also to entice children.
In 1971 the LEGO system began to expand by adding furniture pieces and dollhouses. The LEGO system further grew in 1972 with the addition of boat and ship sets that included hull pieces floating. In the 1960s, the company began its international expansion by selling products in North America via a licensing agreement with Samsonite.
In the 1980s, the company continued to expand and diversify, as well as modernize. This included the establishment of an R&D department that has been working to keep the LEGO system at the top of its game in terms of technology and innovation. It also saw the introduction of themed sets that let users to create specific models without having to figure out what they should do on their own. This was a step towards more complex building, and it allowed children to have a more interactive experience with legos.
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